For D’Decor, a home furnishing giant, we designed a refined user interface tailored for a seamless shopping experience. The platform focuses on bedsheets, décor, and accessories, with intuitive navigation and a calm aesthetic aligned to their luxurious offerings.
Task
D'Decor — one of the world’s largest upholstery and curtain brands — approached us to modernize their online presence. Their existing website lacked the sophistication, usability, and performance that matched their premium brand image. We conducted a UI/UX audit and provided strategic design suggestions to elevate their customer experience and online conversions.
Disconnected product tools and poor feature discoverability
Inconsistent visual structure and unclear CTAs
Inefficient mobile experience across key pages
Lack of modular layout for browsing by space, need, or category
We recommended simplifying the homepage with modular visual sections, improved feature discoverability, and balanced content-to-image ratios — shifting from static layouts to interactive guidance. The objective was to make every section feel intentional and assistive, rather than promotional.
We also suggested introducing feature-led zones like “Product Selector” and “Browse by Need” with proper CTA placement — helping users find what they need without digging through disconnected menus. The updated structure prioritizes clarity and utility at every scroll.
Typeface
Poppins
Usage
Full Website
Within the intricate and dynamic design process, our typefaces have frequently been employed as a critical backbone, lending both aesthetic and functional support.
We worked closely with the D’Decor internal dev team and used the following:
UI Audit via heuristic principles
Wireframes via Figma
Feedback via Loom & Notion
Support through development phase
- Clear “Browse by Need” and “Shop by Category” layout
- Featured sections for Trending Products and Curated Picks
- Unified filters, selectors, and brochure access points
- Visually rich UI with purposeful sectioning and clean CTAs
